Net, Blogs and Rock 'n' Roll
How Digital Discovery Works and What It Means for Consumers, Creators and Culture
- Paperback
264 pages
- Release Date
1 December 2007
Summary
Today’s consumers are turning the tables on traditional media. They cannot be herded towards some “Next Big Thing” but switch their attention in a heartbeat if they catch the buzz of something new and exciting. Fans forage for new discoveries, pursuing personal interests while leaving trails and clues for others to follow. Savants, Enthusiasts and Originators play influential roles in the fan economy, recording their finds, expressing their opinions, and leading communities of fellow fans.
Book Details
| ISBN-13: | 9781857883985 |
|---|---|
| ISBN-10: | 1857883985 |
| Author: | David Jennings |
| Publisher: | John Murray Press |
| Imprint: | John Murray Business |
| Format: | Paperback |
| Number of Pages: | 264 |
| Edition: | 1st |
| Release Date: | 1 December 2007 |
| Weight: | 406g |
| Dimensions: | 20mm x 156mm x 231mm |
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Critics Review
“Confused about how to find new music on the Internet? David Jennings is the Christopher Columbus of digital discovery, and his pioneering book is an extremely helpful map of the complex new world of online music. Equally relevant for music consumers and artists, this is the first book that gets beyond the rhetoric and professionally charts the cartography of the digital music revolution.“Andrew Keen, founder of Audiocafe.com and author of The Cult of the Amateur”This is a really important book. David Jennings has done a great job shedding light on all sorts of issues and the pyramids of influence is a fantastic way of talking about the music consumer space. Net Blogs and Rock ‘n’ Roll is a super read and should be on the shelf of every iLike, last.fm and pandora wanabe out there.“Paul Lamere, Search Inside the Music Project, Sun Microsystems
David Jennings
David Jennings runs his own media consultancy DJ Alchemi Ltd and is a Chartered Psychologist who consults on how people learn and collaborate online. He has also co-founded broadband and training technology start-ups and is a Life Fellow of the Royal Society of Arts. Alongside work for corporate clients in telecoms, software, education and arts sectors, he has written on digital media and the fan economy for the music business magazine Five Eight and The Spectator. He maintains several blogs and, as a music fan, has published in fanzines and on a dedicated wiki site. He lives in London.
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