Crowdsourcing
How the Power of the Crowd is Driving the Future of Business
$28.04
- Paperback
320 pages
- Release Date
1 June 2009
Summary
First there was The Long Tail. Now Crowdsourcing defines the next Internet revolution.
Jeff Howe coined the word ‘Crowdsourcing’ in a 2006 article for Wired magazine to describe the way in which the Internet has broken down traditional employer/employee relationships to create vibrant new enterprises that are ‘staffed’ by informal, often large gatherings of enthusiasts. A few weeks before the article hit the newsstands, a Google search for the word ‘Crowdsourcing’ returned zero result…
Book Details
| ISBN-13: | 9781905211159 |
|---|---|
| ISBN-10: | 1905211155 |
| Author: | Jeff Howe |
| Publisher: | Cornerstone |
| Imprint: | Random House Books |
| Format: | Paperback |
| Number of Pages: | 320 |
| Release Date: | 1 June 2009 |
| Weight: | 224g |
| Dimensions: | 20mm x 129mm x 198mm |
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Critics Review
An informed and enthusiastic guide to the new collaborative creativity
An informed and enthusiastic guide to the new collaborative creativity * The Times *
It is carefully researched and crisply written, and the phenomenon it describes is here to stay * Management Today *
Howe is certainly on to something * Financial Times *
Jeff Howe has captured a complex and vital change in the business landscape: in the next few years, your customers could become your collaborators, or your competitors. His ability to weave story and strategy together makes Crowdsourcing a readable and indispensable guide to this new world – Clay Shirky, author of Here Comes Everybody
Beyond the widsom of crowds is the work of crowds, a powerful and transformative source of creativity and an economic engine that defies traditional rules. Jeff Howe’s guide to crowdsourcing - to use his perfect coinage - is insightful, fun, and indispensable to those who want to understand, or participate in, this amazing phenemonon – Steven Levy, author of Hackers’and The Perfect Thing
Jeff Howe
Jeff Howe is a contributing editor at Wired magazine, where he covers the entertainment industry among other subjects. Before coming to Wired, he was a senior editor at Inside.com and a writer at The Village Voice. In his fifteen years as a journalist, he has traveled around the world working on stories ranging from the impending water crisis in Central Asia to the implications of gene patenting. He has written for US News & World Report, The Washington Post, Mother Jones, and numerous other publications. He lives in Brooklyn with his wife and daughter.
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