iWar
Fortnite, Musk, Spotify, and the Siege of Apple
$32.58
- Paperback
288 pages
- Release Date
23 September 2025
Summary
iWar is a story of corporate intrigue and rivalry, as the tech industry’s most powerful minds, from Elon Musk to the owners of Spotify and Epic Games, try to knock the world’s biggest company off its pedestal.
Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.
In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege t…
Book Details
| ISBN-13: | 9781911709657 |
|---|---|
| ISBN-10: | 1911709658 |
| Author: | Tim Higgins |
| Publisher: | Transworld Publishers Ltd |
| Imprint: | Torva |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 23 September 2025 |
| Weight: | 355g |
| Dimensions: | 233mm x 154mm x 20mm |
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What They're Saying
Critics Review
Highly readable… iWar tells the story of how Apple has fended off multiple salvos by games developers, regulators and would-be competitors… iWar lays bare the ugly details of Apple’s rise to power. – Jonathan Moules * Financial Times *
About The Author
Tim Higgins
Tim Higgins is the author of Power Play (about the rise of Tesla). A frequent CNBC contributor, he covers Silicon Valley for the Wall Street Journal and lives in San Francisco.
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