From the Ground Up
How to build a cult brand
$31.45
- Paperback
288 pages
- Release Date
30 June 2026
Summary
THE BIBLE FOR ANYONE LOOKING TO BUILD A BRAND FROM SCRATCH, FROM THE CO-FOUNDERS OF GLOBAL SUCCESS FRANK BODY.
The only thing scarier than a new idea is an old one.
Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of othe…
Book Details
| ISBN-13: | 9781923293953 |
|---|---|
| ISBN-10: | 1923293958 |
| Author: | Jessica Hatzis, Bree Johnson |
| Publisher: | Affirm Press |
| Imprint: | Affirm Press |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 30 June 2026 |
| Dimensions: | 5944mm x 3886mm |
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What They're Saying
Critics Review
‘Jess and Bree have always been my first port of call for anything to do with brand and business. Now they can be yours.’ – Zara McDonald, co-founder, Shameless Media
About The Author
Jessica Hatzis
Jessica Hatzis, along with Bree Johnson, are the co-founders of cult beauty brand frank body and branding agency Willow & Blake. Copywriters and brand builders by trade, they are passionate about teaching the next generation of entrepreneurs to create their own successful businesses from scratch.
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