Ready, Fire, Aim
How I Turned a Hobby Into an Empire
- Hardcover
200 pages
- Release Date
10 October 2017
Summary
Entrepreneur Melissa Carbone scares people for a living—and she does it so well, she has her market cornered.
Melissa Carbone’s company, Ten Thirty One Productions, creates immersive horror experiences with life-like monsters and magic and other frights. More than 500,000 guests have attended her attractions and they show no sign of slowing down.
But it wasn’t always this way—an activist and lifelong horror fan, Melissa built her brand from the ground up, and in order to do th…
Book Details
| ISBN-13: | 9781944648961 |
|---|---|
| ISBN-10: | 1944648968 |
| Author: | Melissa Carbone |
| Publisher: | BenBella Books |
| Imprint: | BenBella Books |
| Format: | Hardcover |
| Number of Pages: | 200 |
| Release Date: | 10 October 2017 |
| Weight: | 343g |
| Dimensions: | 146mm x 216mm |
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Critics Review
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””Ready, Fire, Aim is a refreshingly candid and real approach to making bold choices, relentlessly activating and fearlessly daring to capture the dream life… . This book will become a bible to the next generation of entrepreneurs.“”
—Jillian Michaels, New York Times bestselling author, leading fitness expert, and life coach
”“Melissa Carbone is passionate, funny, and really smart—but most of all, inspiring. This book will give you the confidence to get to the next level in your career and your life.””
—Michael Rapino, CEO of Live Nation
”“Melissa Carbone really breaks down success into an actionable process that is both inspirational and vulnerable. In Ready, Fire, Aim she allows her personal stories to be shared as examples of her topics and makes the content so impactful. This book is a beautiful example of entrepreneurial inspiration.””
—Marty Singer, entertainment power attorney
”“Melissa Carbone has wowed people with her talent and guts. Ready, Fire, Aim is bold, actionable, and a rare opportunity for aspiring entrepreneurs to get personal mentorship from someone who has really walked the path.””
—Jason Blum, CEO of Blumhouse Productions
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Melissa Carbone
Melissa Carbone, at 40 years old, is just getting started. After a decade-long career running the largest revenue market in the world for Clear Channel Media + Entertainment, she launched Ten Thirty One Productions, secured the then-largest deal in history on ABC’s Shark Tank in 2013, became business partners with billionaire Mark Cuban and turned that into a partnership with Live Nation. Her live entertainment horror company, Ten Thirty One Productions, has pioneered a new industry that is growing rapidly. In 2014, Ten Thirty One Productions was named the premiere leader in the horror attractions industry with Los Angeles Haunted Hayride being the most popular haunted attraction in the country.
Melissa has been featured in Forbes, Fortune, Entrepreneur Magazine, Inc., CSQ Magazine, on The Today Show as an industry expert in immersive entertainment, coined a ““market maker”” by Bloomberg News, as well as Squawk Box, CNN, and CNBC Power Lunch. Melissa was named CSQ Magazine’s 2016 Entertainment Visionary, was a top ten finalist for the LA Business Journal’s ““Woman of the Year”” Award in 2010, and was voted one of the ““Top 7 Pitches”” in the history of Shark Tank by the Young Entrepreneur Council.
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