The Iconist

“Human attention span is today and forever’s scarcity. Jamie Mustard saw the trend early. He studied and lived it deeply. He cracked the code. The Iconist is a must-read for all entrepreneurs, venture capitalists, CEOs and shapers of opinion.”

–Rich Karlgaard, publisher for Forbes

“The Iconist is a standout.”

–William C. Taylor, cofounder, FAST COMPANY

“A roadmap for each of us to be heard in the noise of our new digital lives.”

–Daniel H. Pink, New York Times bestselling author of Drive

“A powerful book filled with profound and pragmatic insights. Mustard single-handedly shatters the mystique surrounding successful branding and disruption. A must-read for those who aspire to be on the vanguard of change.”

–Rebecca D. Costa, author, The Watchman’s Rattle

“The tricky thing about simplicity is it’s hard. Making anything seem easy takes a lot of careful work. Connecting dots across music, cultures, genres, disciplines, decades and centuries, Jamie Mustard shows off the strength of simplicity–how it inspires, endures and can be applied every day.”

–Ryan White, author, Springsteen: Album by Album and Jimmy Buffett: A Good Life All the Way

“There is no one better at getting the world to understand what you have to offer.”

–Holt McCallany, star of Mind Hunters on Netflix

“Jamie can make anyone STAND OUT in a transparent and iconic way.”

–Bibi McGill, lead guitarist and musical director for Beyonce

“Jamie is a revolutionary thinker and a rare human being.”

–Dr. Donna Schuurman, executive director emeritus, The Dougy Center for Grieving Children and Families

“My work needed power and clarity that would get noticed - Jamie’s understanding of Icons and Blocks changed everything.”

–Jeanie Coyle, former SVP of HR at Bank of America and American Express, founder of Worktelligence, and author of Make Talent Your Business

“Jamie is truly an Iconist. He can teach anyone to stand out and grab attention no matter what they do.”

–Kevin Carroll, bestselling author, speaker, and social Change Agent

“Jamie’s codification of Icons explain why all art works and generates interest, or fails to hit the mark.”

–Melanie Pullen, globally influential artist and photographer for The Getty Museum

“The Iconist, compels questions of great urgency and relevance to the health of the social matrix that gives our lives meaning and purpose. It is excellent.”

–Dr. Shauna H Springer, PhD, world’s leading authority on PTSD and Moral Injuries

“In a marketplace that’s more crowded, noisy, and confusing than ever, it’s harder than ever to stand out and be noticed–whether you’re designing a product, selling a service, or marketing yourself. Jamie Mustard offers a remarkable set of provocative ideas and a collection of engaging case studies to meet the defining business challenge of our time. The Iconist is itself a standout, as useful as it is original.”

–William C. Taylor, cofounder and founding editor of Fast Company and author of Simply Brilliant

Jamie Mustard is a conceptual artist, artistic director, culturist and writer including his work on perception in the physical world relating to art, imagery and ideas.

Jamie believes that ‘emotional art’ is an accelerator of change. His work on the endurance of ideas has been featured in Forbes, Yahoo Finance, Bloomberg, ABC News, Flaunt Magazine, Psychology Today and NPR. Growing up in severe poverty and illiteracy in inner city Los Angeles, Jamie overcame obstacles to eventually reverse engineer ideas to help humans STAND OUT based on primal laws. He believes that because of digital overload, we are all struggling to be seen and experiencing the same invisibility he felt as a child and calls this ‘the economics of attention’.

His books have won the National Indie Excellence Award, the OWL—Outstanding Works in Literature—given by the largest e-commerce bookseller in the world, and runner-up for the PenCraft Book Award for Literary Excellence. Jamie is co-author of the groundbreaking book, The Invisible Machine on the biology of trauma and a children’s book about resilience. His book, The Iconist is currently in-flight entertainment on American Airlines.

A graduate of the London School of Economics, Jamie’s work has included the world’s leading universities, business, science, technology, art, design, creativity and non-profits—Nike, Cisco, Intel, Adidas, Symantec, Parsons | The New School, Pratt Institute, Georgetown University, Pacific Northwest College of Art, Hult International Business School, US Army Special Forces, US Army Special Forces Psychological Operations, The Portland Art museum, Content London, The California Department of Public Health and TEDx at creative giant Wieden + Kennedy.

In late fall of 2025, his first graphic novel, HYBRED, will be released—a world written, conceived and art directed by Jamie, with all images drawn and colored in a little stone town in Southern Italy with artist Francesca Filomena. A universal story of resilience in the face of overwhelming odds, Child X celebrates yet transcends race—and is ultimately an uplifting impossible to believe story of rising out of adversity and building a life full of meaning and connection. With this book, Jamie continues working to restore his family’s legacy and provides a salient saga of the road to humanity and self-possession.

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