So You Wanna: Start a Food or Beverage Business

”““Mandatory reading before starting a CPG company. It will save you hundreds of thousands of dollars in mistakes. It is real and researched through the eyes of people that have been there and done that.”” —Nick Saltarelli, Co-founder, Mid-Day Squares ““This is far from your typical business book and will undoubtedly keep readers engaged and inspired as they choose their own unique path to starting a business. Like life itself, nothing is linear, and Douglas does a fantastic job at giving readers a tangible road map of how to find success and persevere as an entrepreneur.”” —Sara Brooks, Founder, Covet PR ““Douglas Raggio has written a book that is uniquely packed with practical and no-nonsense advice for aspiring entrepreneurs … So You Wanna: Start a Food or Beverage Business is not only instructive but highly entertaining.”” —Chris L. Shimojima, Founder and President, C5 Advisory ““I can’t think of anyone better to lay out a path for food and beverage start-up success … Absorb the lessons in this book, apply them, and watch your business succeed!”” —Robert U. Craven, Managing Partner, Findaway Adventures ““A lot of folks wonder about starting a food or beverage company. While it can be incredibly rewarding, it can also be a treacherous, circuitous path fraught with peril. Douglas Raggio shares hard-won lessons and practical nuts-and-bolts advice that improve your odds and can help make your dream a reality.”” —Bob Burke, 25-Year Consultant, Natural Products Consulting, LLC ““Read this book if you want an exhilarating, adrenaline rush, filled with decisions that only you can make. Adventures await!”” —Jessica Ann, author of Humanize your Brand ““Douglas knows what he’s talking about. He’s been through the ups and downs of the industry and seen all the major consumer shifts.”” —Matt Matros, Founder of Protein Bar, Limitless, and Shopflix Studios ““Douglas speaks the truth, like it or not. The consumer packaged goods industry is a seven-days-a-week business. It is where the tough get knocked down and the tougher never get up. Success in this game is part luck, part timing, and part ride or die. Douglas captures this like the pirates before him.”” —Thad Benshoof , CPG Investor and Cofounder of Homegrown Meats ““If you’ve ever thought about launching your own food or beverage business, this book’s for you. It offers readers an interactive journey through the unforgiving trenches of the start-up world.”” —Brittany Callahan, food and beverage start-up curious“

Douglas Raggio is experienced in nearly every aspect of the \(150 billion specialty food industry. He is the founder of Pass the Honey. He also founded Stews & Such, cultivating a network of manufacturers, vendors, distributors, co-packers and retailers. Concurrently, he was the founder and managing director of Gastronome Ventures, one of the first fully-dedicated VCs in the healthier-for-you-food/beverage industry. He is founder of Bias & Blinds Spots, also focused on emerging healthy food and beverage branded companies, with transactions currently totaling more than \)150M. He’s been an advisor to more than a hundred startups and is a sought-after speaker at North America’s largest specialty food trade shows. His tenure in the space has given him the opportunity to vet 12,000+ investment opportunities spanning more than a decade, including companies going from zero to multi-millions and those going in reverse to bankruptcy. Previous to his work in the food and beverage industry, he managed $100M+ marketing campaigns for Fortune 500 companies including Nike, Motorola, DirecTV, and Discovery Channel. Douglas received a BS in Organizational Communication from Cal Poly Pomona.

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