CEX Sells
New Inspiration for Valuable Customer Experiences
$66.78
- Paperback
176 pages
- Release Date
1 January 2018
Summary
Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they offer. So it is key to stand out in the services offered in addition to these product. A focus on the customer experience is needed. A lot of companies realize this, but only few manage to be successful. They understand the theory and the process to get there, but what they lack are concrete tools to bring the theory into practice.‘CEX SELLS’ is the inspiration b…
Book Details
| ISBN-13: | 9789063694449 |
|---|---|
| ISBN-10: | 906369444X |
| Author: | Deborah Wietzes, Beate van Dongen |
| Publisher: | BIS Publishers B.V. |
| Imprint: | BIS Publishers B.V. |
| Format: | Paperback |
| Number of Pages: | 176 |
| Release Date: | 1 January 2018 |
| Weight: | 381g |
| Dimensions: | 211mm x 213mm |
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Critics Review
“A must read. It has the right balance between theory, practice and inspiration for everyone who wants to improve the customer experience.” -Platform for Innovative Marketing
A must read. It has the right balance between theory, practice and inspiration for everyone who wants to improve the customer experience -Platform for Innovative Marketing” “A must read. It has the right balance between theory, practice and inspiration for everyone who wants to improve the customer experience.”-Platform for Innovative Marketing -A must read. It has the right balance between theory, practice and inspiration for everyone who wants to improve the customer experience.–Platform for Innovative Marketing
About The Author
Deborah Wietzes
Beate van Dongen Crombags (1973) is one of the owners of the consultancy firm VODW. She is specialized in optimizing the dialogue between companies and customers. Deborah Wietzes (1979) is senior manager customer experience at VODW. In 2015 Beate and Deborah together successfully wrote a Dutch book on customer experience, which was rewarded second-best Marketing Book of 2015 in the Netherlands.
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