Intelligent Innovation
Three Moves to Design a Winning Strategy for Innovation and Intellectual Property
$62.98
- Paperback
128 pages
- Release Date
1 June 2019
Summary
The present-day business world is competitive, complex, and interconnected. Organizations must innovate to survive. Innovation is an expensive exercise and needs smart people to work on it, those that are not always within your organization. To succeed, many now co-create with others outside their own organization. In innovating jointly, organizations struggle with questions on how to capitalize on bright ideas, how to capture value in a co-created innovation, and how to manage the innovation…
Book Details
| ISBN-13: | 9789063695200 |
|---|---|
| ISBN-10: | 9063695209 |
| Author: | Deepika Jeyakodi, Mirjam Ros |
| Publisher: | BIS Publishers B.V. |
| Imprint: | BIS Publishers B.V. |
| Format: | Paperback |
| Number of Pages: | 128 |
| Release Date: | 1 June 2019 |
| Weight: | 366g |
| Dimensions: | 200mm x 170mm |
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What They're Saying
Critics Review
“This book is a necessity for anyone engaged in innovation! Not only does it unravel why intellectual property strategies are critical in today’s dynamic and uncertain business world, it also offers a comprehensive hands-on approach empowering professionals to immediately revise and enhance their innovation and IP strategies.”- Brian Tjemkes, associate professor in Strategy & Organization, VU Amsterdam
About The Author
Deepika Jeyakodi
Deepika Jeyakodi has been a Commercial & Contracts Officer since 2015. Mirjam Ros has twenty years of experience in the aerospace industry, oil & gas and R&D. Deepika and Mirjam won the Best Paper Award at the IACCM Academic Forum in San Diego in 2016 for their paper titled: Strategizing IP in Open Innovation.
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