Around the World in 68 Days
Observations of life from a journey across 13 countries
$25.89
- Paperback
340 pages
- Release Date
26 August 2021
Summary
Insights into thirteen countries’ ancient and modern cultures, their national identities and nation brands, and their place in the world today.
Around The World In 68 Days is a travelogue with a big difference – not about how to get there, what to see or where to dine, but instead, seeking to glean insights into the meaning of life and the true nature of human societies, using the lens of the brand attributes of each territory to look more clearly into the kaleidoscope of hum…
Book Details
| ISBN-13: | 9789814882231 |
|---|---|
| ISBN-10: | 9814882232 |
| Author: | Koh Buck Song |
| Publisher: | Penguin Random House SEA |
| Imprint: | Penguin Random House SEA |
| Format: | Paperback |
| Number of Pages: | 340 |
| Release Date: | 26 August 2021 |
| Weight: | 374g |
| Dimensions: | 23mm x 136mm x 216mm |
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Critics Review
“I found Around the World in 68 Days very rich in details about locations and cultures, which makes it a great read not just for the travel aficionados and globetrotters among us, but also those with a healthy interest in the mysteries and workings of other countries and cultures: their identities and brand reputation.” The Place Brand Observer
Koh Buck Song
Koh Buck Song is a Singaporean brand adviser and the author and editor of more than 30 books, including Brand Singapore: Nation Branding In A World Disrupted By Covid-19 (third edition, 2021). He has advised foreign governments on building their nation brands and has spoken extensively on country branding internationally.
An avid traveller, he has visited more than 80 countries and territories. He is also an artist of haiga, a modern interpretation of Japanese ink sketches combined with haiku poetry, and has held several exhibitions. This book features a haiga artwork for each of the 13 countries visited. He read English at Cambridge University and holds a master’s in public administration from Harvard Kennedy School.
As an adjunct editor at Singapore’s Centre for Liveable Cities, he has authored and edited reports on the annual World Cities Summit since 2014. Previously, he was a columnist and journalist with The Straits Times, and head of global media relations and strategic planning at the Singapore Economic Development Board. As head of public affairs (Southeast Asia) with Hill & Knowlton, he advised the Singapore government on urban development, including the global launch of Gardens by the Bay and the National Gallery Singapore.
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