How Ideas Work
Four Simple Steps That Turn Anyone Into a Creative Thinker
$42.50
- Hardcover
272 pages
- Release Date
25 February 2027
Summary
Most people assume creativity is something you either have or you don’t. This book is here to prove them wrong.
We’ve all been there. Staring at a blank page waiting for inspiration to strike. Sitting in a meeting watching others churn out idea after idea while you sit back. Watching a good idea slowly die somewhere between inspiration and execution and not knowing how to save it.
What feels like a creative block is almost always a signal that something specific in the process…
Book Details
| ISBN-13: | 9798893312416 |
|---|---|
| Author: | Kyle Scheele |
| Publisher: | Authors Equity |
| Imprint: | Authors Equity |
| Format: | Hardcover |
| Number of Pages: | 272 |
| Release Date: | 25 February 2027 |
| Weight: | 351g |
| Dimensions: | 140mm x 213mm |
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Critics Review
“How Ideas Work is insightful, hilarious, and thoroughly entertaining. Scheele’s clever framework demystifies where great ideas come from, making creativity and invention feel approachable instead of the result of spontaneous magic. For anybody who wants to become more creative and a better problem solver, this is a must read.” – Steve Kamb, bestselling author of How to Try Again
“Kyle Scheele is your crazy fun uncle, who has a million brilliant ideas, unstoppable energy, tons of inspiring stories and hard-won advice on making ideas real. He is lovable and his aim is simple: to make sure you become the most creative person you can possibly be. He stuffed everything he knows into this book.”
– Kevin Kelly, senior maverick at Wired magazine
“Organizations claim they want more creative people, then treat creativity like an elusive gift. Kyle does the harder, funnier, far more useful thing: he turns creativity into a system your whole team can actually run.” – Seth Godin, author of The Practice
“So inspiring and useful and so much fun! Kyle quickly equips and kicks your mind into an ‘Oh yeah!’. I highly recommend this to anyone ready to start.” – Derek Sivers, founder, musician, author
Kyle Scheele
Kyle Scheele is on a mission to unlock creativity and innovation at scale.
Known for audacious projects like hosting a Viking funeral for the regrets of 21,000 people, launching the world’s first fake marathon, and gaining a million TikTok followers in just 25 hours, Kyle has spent the last decade proving that breakthrough ideas are not accidents. They follow a repeatable way of thinking.
Kyle has been privileged to speak with teams at Walmart, Deloitte, Fidelity, Chick-fil-A, and Million Dollar Round Table, among dozens more Fortune 500 companies, as well as fast-growing startups and national associations. His work has been featured by WIRED, The Washington Post, and Yahoo!, and his videos have surpassed 250 million views worldwide.
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