Share of Culture
How Brands Grow in the Attention Economy
$32.76
- Paperback
272 pages
- Release Date
21 May 2026
Summary
How progressive marketers build brands in a post-advertising world.
The rules of marketing and brand building have fundamentally changed.
While traditional marketers compete for diminishing TV audiences, a new generation of brands have stopped trying to buy attention; instead, they earn it. They don’t interrupt culture—they become part of it.
The most successful brands today aren’t necessarily the ones with the biggest marketing budgets. A multi-millio…
Book Details
| ISBN-13: | 9798895654330 |
|---|---|
| Author: | Paul Parton |
| Publisher: | Post Hill Press |
| Imprint: | Post Hill Press |
| Format: | Paperback |
| Number of Pages: | 272 |
| Release Date: | 21 May 2026 |
| Weight: | 249g |
| Dimensions: | 210mm x 140mm x 18mm |
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Paul Parton
Paul Parton is an internationally renowned brand strategist whose career has spanned three decades and three continents. He currently serves as Group Chief Strategy Officer for the PR firm Golin. Since joining the agency in 2019, the agency was named PRWeek’s large agency of the year three times, and global agency of the year twice.
Prior to Golin, Paul founded The Brooklyn Brothers creative agency in 2005, and worked for international advertising agency DDB as Executive Director of Brand Planning in their New York office. He began his career as a graduate trainee with Ogilvy and Mather in London, and holds an MBA with distinction in strategic marketing.
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