The Umami Strategy
Stand Out by Mixing Business with Experience Design
$64.50
- Paperback
240 pages
- Release Date
1 February 2021
Summary
Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organisation to deliver your unique flavour. Szostek describes this strategy as umami, which is the fifth category of taste (besides sweet, sour, salt and bitter), and gives an exceptional flavour to your food.
How do you build a powerful yet actionable strategy, and successfully impl…
Book Details
| ISBN-13: | 9789063695798 |
|---|---|
| ISBN-10: | 9063695799 |
| Author: | Aga Szóstek |
| Publisher: | BIS Publishers B.V. |
| Imprint: | BIS Publishers B.V. |
| Format: | Paperback |
| Number of Pages: | 240 |
| Release Date: | 1 February 2021 |
| Weight: | 636g |
| Dimensions: | 230mm x 175mm |
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About The Author
Aga Szóstek
Aga Szostek, Ph.D. is a strategic designer. For the past two decades she worked at the forefront of combining design, technology and business. She collaborated with brands such as Google, Microsoft, Philips, Canon, Samsung, EY, Santander, ING, Orange and many more, bringing the experience-focused strategic approach to project teams and boardrooms. Her approach inspired many organisations to refocus and bet on experiences as their strategic differentiator. Next to consulting, Szostek designs tools aiming to support delivering unique experiences and co-hosts a podcast about creative leadership: Catching The Next Wave. She graduated with her Ph.D. from the Eindhoven University of Technology, The Netherlands, and teaches experience design all around the world from the alternative business school Kaospilot in Denmark to Canterbury University in Christchurch, New Zealand.
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