Marketing Research
Delivering Customer Insight
$100.71
- Paperback
448 pages
- Release Date
9 July 2026
Summary
Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.
This text equips students with the skills needed to interpret research and use their findings to effect meaningful change. Keeping digital data and internet research at its heart, it details the main stages of the research process, covering both quantitative and qualitative methods. A plethora of case studies and examples helps students gras…
Book Details
| ISBN-13: | 9781350442788 |
|---|---|
| ISBN-10: | 135044278X |
| Author: | Alan Wilson |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Academic |
| Format: | Paperback |
| Number of Pages: | 448 |
| Edition: | 5th |
| Release Date: | 9 July 2026 |
| Weight: | 880g |
| Dimensions: | 18mm x 190mm x 246mm |
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Critics Review
Contemporary, fully updated and founded on insight bridging both academia and the world of the market research industry. * Fiona Spotswood, University of Bristol Business School, UK *
The 5th edition has retained the strengths in the 4th edition, with updates on the use of AI in marketing research. This update is timely and necessary. * Liyuan Wei, University of Southampton Business School, UK *
Great resource for anyone looking to understand the fundamentals of marketing research in an approachable, incremental manner. * Mayank Anand, Binghamton University, USA *
The book’s flexible structure makes it easy to adapt for different marketing research courses. Grounded in data science and enriched with AI insights, it equips students with skills to master the research process and thrive in the digital era of marketing. * Abu Bakar Sade, Putra Business School, Malaysia *
Alan Wilson
Alan Wilson is Professor of Marketing at the University of Strathclyde Business School, UK. He is an examiner for the Market Research Society.
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