Stop Selling to Everyone

Ever wondered why filling the demographic sheet of an Ideal Client Avatar (ICA) is something many business coaches harp on? What’s the point of making this imaginary person? Ain’t nobody got time for that right?

Here’s what no one told you about this marketing tool: it was never just a marketing exercise. It’s an assignment.

When you were designed with your superpower(s)- you became a bridge. And on the other side of that bridge is a real pers…