Almost Reckless

Almost Reckless isn’t a business book, it’s a permission slip. It’s about the courage it takes to step off the algorithm’s path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours. * Will Guidara, bestselling author of Unreasonable Hospitality *
The ultimate playbook on how to be true to yourself, make your own rules, and, most importantly, always be someone who turns roadblocks into opportunities. * Bobbi Brown, makeup artist and founder of Jones Road Beauty *
No one has done a second act like entrepreneur Amy Smilovic * Forbes *
It’s a brand for women who have shit to do. Amy speaks with the authority of a cult leader. * The Cut, New York Magazine *
[Smilovic] offers guidance and business knowhow to young designers and other entrepreneurs. In this gilded world of fashion, it’s rare that a designer is so accessible - and approachable. * Financial Times *
More than Smilovic’s solutions-based fashion guidance and stellar Tibi offerings, I am heartened by what she has created. It gives women freedom - to explore who they are, to wear what makes them feel good, to branch out when the time feels right. * The Quality Edit *

Amy Smilovic is the founder and creative director of Tibi. She launched the brand with $15,000 and no formal fashion training in 1997 and today helms a company that is vastly different than the one she, or anyone in her industry, could have envisioned. She is the author of The Creative Pragmatist, a wife and mother of two sons, and describes herself as feeling content. Very content.

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