The Demand Revolution
How Consumers Are Redefining Sustainability and Transforming the Future of Business
$48.92
- Hardcover
264 pages
- Release Date
15 October 2024
Summary
Sustainability is rocking the business world as profoundly as any global trend of the past, from electrification to digitalization. But unlike previous revolutions, this one is being driven by consumers, for whom environmentally sound practices matter as much as price, quality, and brand. In The Demand Revolution, Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg offer a strategic framework for winning these consumers—and taking advantage of the vast commercial opp…
Book Details
| ISBN-13: | 9780262049320 |
|---|---|
| ISBN-10: | 0262049325 |
| Author: | Andreas von der Gathen, Nicolai Broby Eckert |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Hardcover |
| Number of Pages: | 264 |
| Release Date: | 15 October 2024 |
| Weight: | 567g |
| Dimensions: | 152mm x 229mm |
| Series: | Management on the Cutting Edge |
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Andreas von der Gathen
Andreas von der Gathen is Senior Partner and co-CEO at Simon-Kucher in Bonn. Previously he served for more than 20 years as a partner and as the global head of the firm’s consumer and retail practice.
Nicolai Broby Eckert is Senior Partner and co-Head of the Nordics at Simon-Kucher in Copenhagen. He has worked for 22 years with corporate and commercial strategy for some of the largest companies in the Nordics and is a passionate angel investor.
Caroline Kastbjerg is Senior Manager at Simon-Kucher in Copenhagen. She has broad experience working on commercial initiatives for some of the largest companies across the Nordics.
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