Consumer Decision-Making, Analytics and AI
$71.38
- Paperback
142 pages
- Release Date
16 October 2026
Summary
Many decisions in our lives are decisions we make as consumers and buyers. Analytics-driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.
Based on…
Book Details
| ISBN-13: | 9781032830452 |
|---|---|
| ISBN-10: | 103283045X |
| Author: | Andrew Smith, Evgeniya Lukinova, John Harvey, Gavin Smith, Roberto Mansilla, James Goulding, Georgiana Nica-Avram |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Routledge |
| Format: | Paperback |
| Number of Pages: | 142 |
| Release Date: | 16 October 2026 |
| Dimensions: | 156mm x 234mm |
| Series: | Routledge Studies in Marketing |
Andrew Smith
Andrew Smith Professor of Consumer Behaviour and Analytics, Founding Director of the N/ LAB at Nottingham University Business School.
Evgeniya Lukinova Assistant Professor in Behavioural Analytics at the N/LAB, University of Nottingham.
John Harvey Associate Professor based in the N/LAB at the University of Nottingham.
Gavin Smith Associate Professor at the University of Nottingham, Data Science Lead within the N/ LAB.
Roberto Mansilla Assistant Professor of Social Data Science at the N/ LAB at the University of Nottingham.
James Goulding Professor of Data Science, current Director of the N/ LAB at the University of Nottingham.
Georgiana Nica-Avram Assistant Professor in Business Analytics in the N/LAB.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.