Age of Propaganda

“We’re all headed for an ‘ignorance spiral’ if we don’t stop American standards of persuasion from deteriorating … Don’t be part of the problem. Read the book.”
–Philadelphia Inquirer

“A brilliant tour-de-force … about the most pervasive cultural phenomena of our time.”
–George Gerbner, Dean Emeritus of the Annenberg School of Communication

“The authors … inform, provoke, and occasionally shock the reader about the ways in which our beliefs, preferences, and choices are constantly influenced.”
–Mahzarin Banaji, Yale University

“After reading this book, I have begun to doubt that I ever had much control over how I have been influenced by media hype and clever half-truths.”
–James Randi, author of Flim-Flam! and The Mask of Nostradamus

“I could easily list ten reasons why you should read this book, but your boss and colleagues will probably tell you more about it at the office tomorrow–or worse, your competitors will show you next week.”
–Peter H. Farquhar, Center for Product Research, Carnegie-Mellon University

“A gold mine of valuable information and insights into the persuasion process.”
–Robert B. Cialdini, Arizona State University, author of Influence

“A people’s guide to baloney-detecting.”
–Seattle Times

Anthony Pratkanis is a researcher, consultant, media commentator, and a professor emeritus of psychology at the University of California, Santa Cruz. His books include Weapons of Fraud, The Science of Social Influence, and Age of Propaganda.

Elliot Aronson is one of our nation’s most eminent social psychologists. He has taught at Harvard University, the University of Minnesota, the University of Texas, and the University of California, Santa Cruz. He has written more than twenty books, including The Social Animal, Social Psychology, and Mistakes Were Made (but Not by Me).

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