Users

The book Kidron has written about big tech, Users, isn’t simply furious. In parts it’s gossipy, even unexpectedly funny… an impassioned cri de coeur against an industry.’ – Gaby Hinsliff * Guardian *
Powerful, shocking and prescient, it combines heartbreaking personal stories with hard-headed evidence and demands for political reform. Kidron makes a complicated subject remarkably accessible. – Rachel Sylvester * Observer *
In this astonishing book, Kidron somehow manages to explain everything, in a gripping and accessible way, about one of the biggest crises we face. It is a thrilling story of how democracies can respond to the world’s most powerful industry, told by the woman who is leading the charge. – Jonathan Haidt, author of The Anxious Generation
Seeking a guide to the role big tech plays in our lives and our politics, you could not find anyone more expert than Beeban Kidron… as a primer for the biggest social upheaval of our times her manifesto is unrivalled. * Irish News *
In USERS, Kidron clearly makes the case: when profit depends on our attention, our division, and our dependence, harm is not a side effect – it is the strategy. Compelling and deeply human, Kidron brings the insider knowledge of a legislator and the storytelling instincts of a filmmaker to one of the most urgent crises of our time. – Tristan Harris, co-founder of the Center for Humane Technology
Beeban Kidron has spent her life watching what Big Tech does to childhood. We fight the same battle: to change design choices that exploit and destroy our children, our truth, our democracies. Users is her reckoning and her roadmap: we must demand better – but only if we have the courage. Read it. Then join our fight! – Maria Ressa, journalist and Nobel Peace Prize laureate
Beeban has been inspirational in galvanising the creative industries against Big Tech’s attempt to hijack our creative rights. This book will help us understand how high the stakes are and how we can fight back. – Sir Elton John and David Furnish

Baroness Beeban Kidron is a global authority on digital regulation and accountability, and is a leading voice on children’s rights in the digital environment. She has played a determinative role in establishing standards for online safety and privacy across the world.

Baroness Kidron sits as a crossbench peer in the UK’s House of Lords, and is founder and former Chair of the 5Rights Foundation. She serves on the Joint Committee on the National Security Strategy and is a former member of the UN Broadband Commission. She is a Visiting Professor in Practice at the London School of Economics, where she chairs the Digital Futures for Children research centre, and is an advisor to the University of Oxford Institute for Ethics in AI.

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