Five P's to a Wow Business

After spending a few years as a teacher and football coach, Bill Matthews completed graduate school and entered the business world where he gained a wide range of experience, including stints as an executive and corporate officer for a Fortune 500 company, and president of a privately-held regional financial services business. After the company was purchased by a publicly-traded corporation, he focused his attention on his passion, advising the owners of privately-held businesses. In 1996, Bill helped create The Center for Entrepreneurial Education, now known as Aileron, a not-for-profit organization that has provided educational and advisory services to thousands of companies from its campus near Dayton, Ohio. Spanning three decades, Bill has worked closely with business leaders to assist them with professional management, strategic planning, and the establishment of outside boards, and has served on many boards himself. He has also authored numerous articles, and two other books, Don’t Step in the Entremanure, and Seven T’s to a Lasting Legacy. Through licensing arrangements, many of the best practices described in Bill’s books, and in the associated toolkits, are now being used in publications and programs offered through Sandler Training in hundreds of locations worldwide. For more information, or questions regarding information contained in this book, or in any of his other publications, go to:

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