The Fun Economy
How Tourism, Sports, and Entertainment Are Changing the Way the World Works (and Plays)
$50.99
- Hardcover
216 pages
- Release Date
9 March 2027
Summary
Humanity spent nearly 250,000 years trying to survive.
Now we’re trying to figure out how to spend our lives—and that may be the biggest untold story of the twenty-first century.
This is the book that tells that story.
As billions of people have entered the global middle class, spending has shifted from necessities toward experiences. Vacations. Concerts. Sports. Festivals. Entertainment.
Bo Bernhard gave it a name: the Fun Economy—and it now m…
Book Details
| ISBN-13: | 9798902990079 |
|---|---|
| Author: | Bo Bernhard |
| Publisher: | SXSW Books |
| Imprint: | SXSW Books |
| Format: | Hardcover |
| Number of Pages: | 216 |
| Release Date: | 9 March 2027 |
| Weight: | 403g |
| Dimensions: | 152mm x 229mm |
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Bo Bernhard
A fifth-generation Las Vegan, Harvard graduate, former professional athlete, and award-winning teacher and researcher, Dr. BO BERNHARD has spent the last three decades exploring the intersections of tourism, sports, entertainment, and human behavior. Recently, Malcolm Gladwell selected his Fun Economy initiative for T-Mobile’s National Community Innovation Award.
Bo’s work has taken him from World Cup finals and Olympic cities to Fortune 500 boardrooms, government ministries, and some of the world’s most unforgettable destinations. Known for transforming complex ideas into engaging stories, he has delivered hundreds of keynote addresses in more than fifty countries, helping audiences see familiar places—and themselves—in entirely new ways.
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