Music Marketing for the DIY Musician

We wish it was all about making art, but marketing it becomes a necessity. In this day and age where thousands of songs flood the marketplace, this book defines a path through all the noise. – Kevin S Lyman, Founder, Vans Warped Tour
Tired of all the YouTube clickbait courses with far-reaching promises? Get everything you need to succeed here! With foundational marketing concepts and step-by-step, easy-to-use templates, why wait to get signed when you can sign yourself first? Read this, build leverage and prosper! – Brian Perara, Owner/CEO, Cleopatra Records
Bobby Borg leads the charge of today’s modern rockpreneurs. He has lived and breathed the business from multiple perspectives—from recording/touring artist to artist coach/ advocate. There is no more credible source for marketing your music today than Bobby! Get this book! – Blasko, Ozzy Osbourne/Artist Management Partner at KMGMT
Bobby doesn’t just talk about music marketing, he lives it daily. As a musician, professor, and global marketing coach, he deals with literally thousands of independent and DIY musicians just like you weekly. As a trusted industry veteran, he uniquely has the creative and also the business accolades necessary to help artists on any budget to turn their art into a more successful business. – Neil Gillis, CollectivRights Management, LLC
Bobby Borg makes music marketing easy to understand and execute for people who don’t know where to start or how to do it, and fear that marketing is beyond their reach. Buy this book! – Michael Laskow, founder, TAXI Independent A&R
With over 100,000 Spotify tracks and 34 million TikTok videos posted daily, the music industry today is like a high-stakes duel where every melody is a contender in the battle for listeners’ hearts. Bobby’s DIY marketing book helps you orchestrate your unique symphony and ensure your music stands out amidst the crescendo of competition. – John Pantle, talent agent, Agency for the Performing Arts (APA)
Bobby Borg’s book is the arrow that every musician needs in their quiver. His experience as a professional musician and his study of the industry gives him a complete understanding of all sides of the music business and DIY marketing. While it’s difficult to get a break in this business, Bobby’s book almost guarantees that you’ll make your own. – Jonah David, drummer for Matisyahu and The Live Debate
Bobby Borg has given a treasure trove of tools and experience for the up-and-coming artist or music industry professional to jump-start their career. Borg’s book is filled with amazing templates that anyone can use to advance their careers as well as information and explanations that are vital to understanding how to navigate one’s career. I cannot recommend this book enough to anyone who is looking to understand and get into the music industry – Andrew Rudy, independent pop punk artist
Bobby Borg’s books and expert counsel have been my go-to resources for crafting my music marketing plan for well over a decade. His straightforward approach and adaptable strategies work seamlessly with any music style. Whether you’re a newcomer or a seasoned pro, get hold of his book and kickstart your journey! – Sabrina Petrini, lead singer, KingQueen

Bobby Borg MCM is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician’s Institute. He is an assistant professor of practice in music industry studies at University of Southern California’s Thornton School of Music. He is the founder of Bobby Borg Consulting and author of The Musician’s Handbook, Music Marketing for The DIY Musician, Business Basics for Musicians, Introduction to Music Publishing for Musicians, and Personal Finance for Musicians.

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