Entrepreneurship in the Arts, 3rd Edition
$103.75
- Paperback
304 pages
- Release Date
1 October 2024
Summary
The need for artists, musicians, actors, singers, designers, and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn.
Providing an understanding of the fundamental skills of entrepreneurship, this book enables creatives …
Book Details
| ISBN-13: | 9781032811765 |
|---|---|
| ISBN-10: | 1032811765 |
| Author: | Bonita M. Kolb |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Routledge |
| Format: | Paperback |
| Number of Pages: | 304 |
| Edition: | 3rd |
| Release Date: | 1 October 2024 |
| Weight: | 480g |
| Dimensions: | 234mm x 156mm |
| Series: | Discovering the Creative Industries |
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What They're Saying
Critics Review
“Bonita Kolb’s Entrepreneurship in the Arts is a valuable resource for anyone wanting to learn more about making creative dreams a reality and leadership within this exciting industry. Kolb presents foundational concepts concisely, in a language that is accessible to students and instructors alike. I highly recommend this edition and loved working through the book with my class!” Christina R. Haldane, Assistant Professor, Mount Allison University, Canada
“This book speaks directly to readers with no business background who might struggle understanding entrepreneurial concepts. It attempts to bridge the gap between arts and commerce by teaching cultural and creative practitioners how to start up a creative enterprise. Kolb accompanies them throughout the whole process using non‑business parlance. The practical examples and case studies, including the business plan template, are particularly useful.” Michael Kho Lim, University of Glasgow, UK
About The Author
Bonita M. Kolb
Bonita M. Kolb is Professor Emeritus of Business Administration at Lycoming College, USA.
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