Cultivating Culture

”““Brad Federman provides simple steps, provoked by thoughtful questions, to yield honest insights. You don’t rollout a culture; it’s earned though dedication and commitment. Your teams deserve this. Enjoy the adventure.””
—Rick Colling, Global Head, Homewood Suites by Hilton

“”Cultivating Culture provides proven, practical activities to improve communication and two-way dialog. The book includes templates for conversation and exploration to help managers navigate the cultural changes occurring in today’s workforce.“”
—Lani Glancy, Vice President of Talent Development, DEI, and Communications, AutoZone, Inc.

““Most books on corporate culture are weighty philosophical tomes, chock-full of platitudes. Cultivating Culture is the exact opposite. It is a trove of practical actions leaders can take to build and reinforce a healthy culture.””
—John ““Jack”” Zenger, CEO, Zenger Folkman and Coauthor of Mindful Listening

““I couldn’t stop reading as I faced the mirror and answered the tough questions Brad Federman poses about our core values and culture. Does our culture really help people rise above themselves and reach their full potential?Are we walking the talk or just creating confusion? … Thank you, Brad, for the nudge to work on our core values and culture, the glue that holds us together.””
—Daphne Large, CEO, Data Facts, Inc.

““When leaders invest in creating an employee-centric culture, it becomes a very positive and rewarding aspect of the lives of their team. Embarking on the journey toward an engaging workplace is imperative for any sustainable organization. In Cultivating Culture, Brad helps to show you the way.””
—Rick Merluzzi, CEO, Metal Exchange Corporation

“”Cultivating Culture is a road map for business leaders to use to help navigate their way through the difficult challenge of improving culture. Brad Federman provides a tangible guide that outlines simple solutions leaders can follow to make a measurable impact on culture.“”
—B. Scot Lenoir, Chairman Evolve Bank & Trust

““Your company’s culture and values must be fed and nurtured, and Cultivating Culture provides an insightful and easy-to-follow roadmap to do exactly that. Brad Federman taps his deep organizational experience to distill and present key exercises for your organization around taking initiative, recognizing contributions, leadership behaviors and more.””
—Franklin Sullivan, SVP, Channel Strategy and Execution, ABB Inc.

““Culture is fluid, living, amorphous, omnipresent and ever-changing. Brad Federman has a unique appreciation for its profound complexity and its potential impactfulness. His many years dedicated to Culture give him the wisdom that it can’t be created—it must be cultivated … continuously.””
—Nestor Benavides, CEO, BAPM Group at Bureau Veritas Group“

Brad Federman is an author, a speaker, and a consultant with more than 25 years of corporate experience in leadership, creating employee and customer experiences, building resilient relationships, and promoting collaborative cultures. His background also includes sales, marketing, product development, and operations. He sees his role as, “Inspiring others to discover and live their ‘possible’.” As the founder of PerformancePoint LLC, Brad has worked as a leadership coach, a facilitator, an executive, and an entrepreneur with organizations and their executive leadership in different industries. His leadership coaching clients has included household names such as Nordstrom, FedEx, Embassy Suites, Homewood Suites, Gemini Hospitality, Kaiser Permanente, Mayo Clinic, Blue Cross Blue Shield, Deloitte & Touche LLP, Hewitt and Associates, Gillette, Polo Ralph Lauren Corporation, Wal-Mart Stores, Inc., AT&T Wireless, Dow Chemical Company, Nextel, Genentech, Amgen, WellPoint Health Networks, Tyson Foods, Subaru of America, New York Life, St. Jude Children’s Research Hospital, and Gulf Bank.

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