LeBron, Inc.
The Making of a Billion-Dollar Athlete
$25.99
- Paperback
272 pages
- Release Date
6 August 2019
Summary
From the New York Times bestselling author of RETURN OF THE KING comes the story of LeBron James’s incredible transformation from basketball star to sports and business mogul.
With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about …
Book Details
| ISBN-13: | 9781472132444 |
|---|---|
| ISBN-10: | 1472132440 |
| Author: | Brian Windhorst |
| Publisher: | Little, Brown Book Group |
| Imprint: | Constable |
| Format: | Paperback |
| Number of Pages: | 272 |
| Release Date: | 6 August 2019 |
| Weight: | 340g |
| Dimensions: | 232mm x 152mm x 26mm |
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What They're Saying
Critics Review
Windhorst knows himself some LeBron, as he demonstrates here in detailing how a basketball player transformed himself into a shrewd entrepreneur worth well over a billion dollars … A fascinating look inside the prototype for the new corporate athlete * Booklist *
This is a shoo-in for business-minded sports fans * Publishers Weekly *
About The Author
Brian Windhorst
Brian Windhorst has covered the NBA for ESPN since 2010. He began covering LeBron James in 1999 and was the daily beat writer on the Cleveland Cavaliers for the Akron Beacon Journal and Cleveland Plain Dealer from 2003 to 2010. He is also the co-author of three books, including the New York Times bestseller Return of the King, The Franchise, and The Making of an MVP.
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