COVID-19 update: SHOP EARLY - DELIVERY UPDATE.
Contact Us Need help? Contact us
Explore Departments
Departments

LeBron, Inc.

by Brian Windhorst

PUBLISHED: 1st August 2019
ISBN: 9781472132444
ANNOTATION:
From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.
10% OFF SALE! WAS $24.41
RRP $32.99
$21.97
Or pay later with
Leaves warehouse in 10 to 12 days
From Sydney
Delivery
Check your delivery time: Your delivery location:
{{ SelectedArea.Suburb }}{{ SelectedArea.Country == 'AU' ? (', ' + SelectedArea.State) : '' }} ({{ SelectedArea.Postcode }}) change
  • {{ Area.Suburb }}{{ Area.Country == 'AU' ? (', ' + Area.State) : '' }} {{ Area.Postcode }}
  • Your area not listed?
    Try search by suburb and postcode.
{{ DeliveryOption.expectation }} - {{ DeliveryOption.door_time }}
{{ DeliveryOption.price | currencyCentsFree }}
from {{ DeliveryOption.price | currencyCentsFree }}
Option unavailable
If ordered {{ DeliveryOption.cutoff_message }} {{ DeliveryOption.cutoff_alt }}
{{ DeliveryOption.name }}
{{ DeliveryOption.special_message }}
 
 
!
An error occurred getting delivery options
Sorry about that, please try again later.
OTHER FORMATS:
PUBLISHED: 1st August 2019
ISBN: 9781472132444
ANNOTATION:
From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.

Annotation

From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.

Publisher Description

From the New York Times bestselling author of RETURN OF THE KING comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice.

LEBRON, INC. tells the story of James's journey down the path to becoming a billionaire sports icon - his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

Author Biography

Brian Windhorst has covered the NBA for ESPN since 2010. He began covering LeBron James in 1999 and was the daily beat writer on the Cleveland Cavaliers for the Akron Beacon Journal and Cleveland Plain Dealer from 2003 to 2010. He is also the co-author of three books, including the New York Times bestseller Return of the King, The Franchise, and The Making of an MVP.

Review

This is a shoo-in for business-minded sports fans Publishers Weekly Windhorst knows himself some LeBron, as he demonstrates here in detailing how a basketball player transformed himself into a shrewd entrepreneur worth well over a billion dollars . . . A fascinating look inside the prototype for the new corporate athlete Booklist

Long Description

From the New York Times bestselling author of RETURN OF THE KING comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LEBRON, INC. tells the story of James's journey down the path to becoming a billionaire sports icon - his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

Product Details

Author
Brian Windhorst
Pages
256
Publisher
Little, Brown Book Group
Year
2019
ISBN-10
1472132440
ISBN-13
9781472132444
Format
Paperback
Publication Date
2019-08-01
Subtitle
The Making of a Billion-Dollar Athlete
Country of Publication
United Kingdom
Short Title
LeBron, Inc
Language
English
Audience
General/Trade