Aligned
Stakeholder Management for Product Leaders
$85.50
- Paperback
200 pages
- Release Date
30 January 2024
Summary
Product management naturally incorporates empathy, psychology, and thinking outside the box in pursuit of the best design for products. But how often do you apply those same skills to your relationships with people in your company?
By breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product managers how to manage the crucial relationships that will help you make an impact and advance your career. You’ll learn how to build trustin…
Book Details
| ISBN-13: | 9781098134426 |
|---|---|
| ISBN-10: | 1098134427 |
| Author: | Bruce McCarthy, Melissa Appel |
| Publisher: | O'Reilly Media |
| Imprint: | O'Reilly Media |
| Format: | Paperback |
| Number of Pages: | 200 |
| Release Date: | 30 January 2024 |
| Weight: | 656g |
| Dimensions: | 187mm x 232mm |
Bruce McCarthy
Bruce McCarthy
Founder of Product Culture, helps companies like EGYM, Kaleyra, Localytics, Nuance, and Socure achieve their product visions through advising, coaching, and workshops. He is President Emeritus of the Boston Product Management Association and a head judge at the annual Harvard Business School New Venture Competition. Bruce co-wrote Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty.
Melissa Appel
Has 20 years of experience in product management, UX research, and product design, spanning a variety of industries and company sizes. She is currently Associate Director of Product Management at Wayfair, leading product for end-to-end fulfillment center processes and technology. She led the Mentorship Committee of the Boston Product Management Association for two years and continues to volunteer.
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