Dare to C.A.R.E

‘Dare to C. A. R. E. is a well-written book looking at the intricacies of the customer experience in the times we live in, intertwined with the author’s own holistic personal journey, experience of life coaching and work in hospitality. With clear case study examples from the cruise ship industry, amongst others, it shows how these principles are relevant for any business. The author demonstrates how businesses can stay one step ahead of the game through use of the human touch and genuine connections. Carmen’s C. A. R. E. model is a spiritual approach to business transformation for individuals, teams and organisations.’

—Monica Or, MA, FIH, MCIPD – The Dancing Hotel Inspector, Founder of Star Quality Hospitality Consultancy, award-winning Hospitality Consultant, Amazon best-selling Author, Trainer, Hotel Judge and International Keynote Speaker

‘Dare to C. A. R. E. is a step-by-step guide for the type of business transformation and personal growth journey that will inspire you to make the difference you were born to make. We all have the ability to create a better future for ourselves and those around us, and each one of Carmen’s chapters provides the guidance we need to evolve and transform to become the best version of ourselves and powerfully impact the world around us. Make it your personal and professional growth handbook.’

—David Carruthers, MBA, Business Strategist, Mentor and Coach, Keynote Speaker, Founder of Future of Hospitality, Grow My Hospitality Business and David Carruthers Consulting

‘The book takes us through different experiences, from the individual level to the organisational level. Even if we refer to the business and the goals of creating experiences for customers, it is obvious that mental preparation, education, self-awareness, authenticity, development as an individual in spiritual and profes sional terms are indeed the cornerstones to achieve these goals. In this sense, the C. A. R. E. Model can help to better understand this transformational approach at an individual or group level.’

—Professor Dr Gabriela Țigu, Dean of the Faculty of Business and Tourism, Bucharest University of Economic Studies (ASE)

‘In a crowded field of business and self-help books, Dare to C. A. R. E. stands out for its innovative approach to merging customer-centric strategies with personal well-being. The author shares her perspectives and expertly guides readers on how to tackle challenges and overcome the complexities of life. Her writing is engaging and accessible, making it easy for readers to apply her wisdom to their own lives. Combining practical wisdom with an inspiring vision, the book defines a clear path to achieving sustainable growth and enhancing the human experience. If you are a business leader, aspiring manager, student or someone looking to thrive in today’s demanding world, this book delivers a transformational roadmap to success and well-being.’

—Adam Rowledge MBA, CMgr, FCMI, FHEA, Managing Director Rowledge Associates, Keynote Speaker, Lecturer Anglia Ruskin University, University of Sunderland and University of Buckingham

‘Dare to C. A. R. E. is a powerful and transformative guide that merges personal growth with organisational and/ or professional excellence. Through the innovative C. A. R. E. Model, the book empowers individuals and businesses to navigate uncertainty, cultivate genuine connections and foster resilience. Drawing from years of expertise in hospitality and leadership, it offers actionable insights for aligning personal well-being with professional success. With its unique blend of real-life examples and visionary strategies, this book inspires readers to redefine their purpose and drive meaningful change in every aspect of their lives. A must-read for thriving in a rapidly evolving world.’

—Ovidiu Folcuț, Full Professor, VP of the Romanian-American University Senate, Member of SOREC (Romanian Society of Economics), Editorial Board Member of the Romanian Economic and Business Review, IETI Transactions on Data Analysis and Forecasting, Research Focus Journal

‘Carmen has poured the depths of her heart into this project. You will not only read the words, but you will also feel her passion as you read. If you want to grow in your personal and professional life, your overall well-being, and also your approach to customer service, then do not hesitate to get your copy today. I highly recommend it!’

—Steve Wormer, Minister, The Memphis Church, Executive Director of Hurt to Hope, Amazon best-selling Author, Leadership and Life Coach and Keynote Speaker

Carmen F. Vlasceanu PhD, founder of Global Hospitality and Maritime Leaders, is dedicated to helping businesses craft transformative customer experience strategies and develop customer-centric teams. A Fellow of the Institute of Hospitality, Member of the Harvard Business Review Advisory Council and an international speaker, she also founded Angel Wings, a charity organisation, advocating for community development, education, equality and mental health, while working as a Personal Development and Inspirational Life Coach.

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