Impossible to Ignore: Creating Memorable Content to Influence Decisions
How to Influence Your Audience's Memory and Spark Action Using Brain Science
$37.88
- Hardcover
288 pages
- Release Date
16 May 2016
Summary
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science
Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need?
Many experts have offered tec…
Book Details
| ISBN-13: | 9781259584138 |
|---|---|
| ISBN-10: | 1259584135 |
| Author: | Carmen Simon |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Education |
| Format: | Hardcover |
| Number of Pages: | 288 |
| Release Date: | 16 May 2016 |
| Weight: | 549g |
| Dimensions: | 25mm x 165mm x 236mm |
| Series: | Business Books |
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Carmen Simon
Carmen Simon, PhD, is changing how the world communicates. A cognitive scientist, she has helped America’s most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.
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