Switch
How to change things when change is hard
$20.75
- Paperback
320 pages
- Release Date
2 May 2011
Summary
Change doesn’t need to be hard. Just Switch.
Change is hard. It doesn’t have to be.
We all know that change is hard. It’s unsettling, it’s time-consuming, and all too often we give up at the first sign of a setback.
But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to …
Book Details
| ISBN-13: | 9781847940322 |
|---|---|
| ISBN-10: | 1847940323 |
| Author: | Chip Heath, Dan Heath |
| Publisher: | Cornerstone |
| Imprint: | Random House Business Books |
| Format: | Paperback |
| Number of Pages: | 320 |
| Release Date: | 2 May 2011 |
| Weight: | 218g |
| Dimensions: | 22mm x 130mm x 197mm |
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Critics Review
A must-read
A fantastic book * Wired *
Witty and instructive * Wall Street Journal *
Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality * BBC Focus *
Whether you’re a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn’t easy, it’s often worth making * Time *
A must-read * Forbes *
Dan and Chip Heath have done it again … Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read * BusinessWeek *
Chip and Dan Heath have mined the latest psychological research to work out how to engage our emotional brain, and encourage us to focus on “bright spots” - techniques proven to help us change bad habits - rather than merely telling us what we’re doing wrong * Psychologies *
Provides a useful framework for understanding change and is full of suggestions for “fooling yourself”- and those around you - into making changes you want to make but can’t * Director *
Chip Heath
Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It’s Like To Be…, which explores what it’s like to walk in the shoes of people from different professions. He lives in Durham, North Carolina.
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.
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