Make Products That Matter
A practical guide to understanding customer and user needs
$62.94
- Paperback
280 pages
- Release Date
16 July 2024
Summary
A hands-on guide for using research, experimentation and testing for new products; from idea through to post-launch.
You want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for product development can be complex. That’s where this book comes in.
“Make Products That Matter” helps you navigate …
Book Details
| ISBN-13: | 9789063696849 |
|---|---|
| ISBN-10: | 9063696841 |
| Author: | Chloe Sharp |
| Publisher: | BIS Publishers B.V. |
| Imprint: | BIS Publishers B.V. |
| Format: | Paperback |
| Number of Pages: | 280 |
| Release Date: | 16 July 2024 |
| Weight: | 720g |
| Dimensions: | 240mm x 170mm x 22mm |
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About The Author
Chloe Sharp
Dr. Chloe Sharp is a seasoned expert in product, user, and market research. Through her innovation consultancy, she has helped charities, start-ups, and small businesses bring their ideas to life. Her diverse career and academic qualifications, including a PhD specializing in grounded theory, have informed the creation of “Make Products That Matter,” which is centered around the INSIGHT framework she developed.
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