The Long Tail

Anderson’s insights with The Long Tail influence Google’s strategic thinking in a profound way. Read this brilliant and timely book if you want to get a look at the future of business. * Eric Schmidt, CEO Google *
The Long Tail is a book for the Head - provocative and insightful. It belongs on your shelf between The Tipping Point and Freakonomics, offering great insight into the next generation of internet revolution and opportunity. * Reed Hastings, CEO Netflix *
Finally, a business book that extends beyond commerce * Books Quarterly *
Chris Anderson persuasively argues that the proliferation of niche markets is not a cultural cohesion but a blessing - enabling people to be themselves rather than being brainwashed by the hype of mainstream fads. Within minutes of listening to Christopher Nissley’s lively narration, I was converted to Anderson’s way of looking at things, although I couldn’t imagine how he was going to pad it out over another six CDs. Easily, it turns out, as he summarises how the web came to be, describes how Google diversified and Alibris developed, shows the creative possibilities of MySpace, offers eye-popping statistics about global involvement in Rhapsody and YouTube. The icing on the cake is is an interview with Anderson himself on the final CD. I suggest listening to it first: it illuminates his background (failed rock musician, physics graduate, journalist on the Economist, editor of Wired) and raises issues that will make you listen with even more attention. The final CD also has graphs that visually summarise the book * The Times *
It’s a shame Wired editor Chris Anderson didn’t have time to narrate his own hip business book. The introduction, read by him, and the bonus interview with him at the end of these seven CDs are the stand-out moments * FT Magazine *

Chris Anderson is Editor-in-Chief of Wired magazine, a position he took up in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005, a year in which he was also named editor of the year by AdAge magazine. Previously, he was at the Economist, Nature, and Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the Chief Scientist of the Department of Transportation. He lives in Northern California with his wife and four children.

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