Don't Fck Up Your Baby by Coen Luijten - ISBN: 9789063696429
Paperback
Raise your brand baby right, or risk messing it all up.

Don't Fck Up Your Baby

The Ultimate Guide to Raising Your Newborn Brand

$36.00

  • Paperback

    176 pages

  • Release Date

    27 September 2022

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Summary

After years of industry experience and academic positions lecturing to students about creativity and branding, Joris van Dooren and Coen Luijten both began to notice some strange behaviour. Both their students and the starting entrepreneurs they were working for in their Building Better Brands course, had started to act irrationally when it came to their brands, putting in all their financial resources, discussing them non-stop, and staying up late into the night to work on them.

It a…

Book Details

ISBN-13:9789063696429
ISBN-10:9063696426
Author:Coen Luijten, Joris van Dooren
Publisher:BIS Publishers B.V.
Imprint:BIS Publishers B.V.
Format:Paperback
Number of Pages:176
Release Date:27 September 2022
Weight:360g
Dimensions:208mm x 144mm x 16mm
About The Author

Coen Luijten

Coen Luijten (Author)

Coen Luijten always knew that his heart belonged to commercial advertising and brand building. In his mid-thirties in 2010, armed with his passion for innovation, he took up a position teaching creativity, advertising, and branding at the Fontys University of Applied Sciences. After that, he obtained his Master of Business Innovation in Imagineering, which he now uses to help people unlock their creativity and foster their newborn brands’ image.

Joris van Dooren (Author)

After finishing his master’s degree in international business communication, Joris van Dooren started a successful career in advertising. His projects thrived on creative concepts, and he quickly distinguished himself as an innovator in the field. In 2009, he took a position lecturing creativity, advertising, and branding at the Fontys University of Applied Sciences. In his free time, you’ll find him brainstorming or building brand ideas.

Coen Luijten always knew that his heart belonged to commercial advertising and brand building. In his mid-thirties in 2010, armed with his passion for innovation, he took up a position teaching creativity, advertising, and branding at the Fontys University of Applied Sciences. After that, he obtained his Master of Business Innovation in Imagineering, which he now uses to help people unlock their creativity and foster their newborn brands’ image.

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