D&AD
The Copy Book
$44.99
- Hardcover
540 pages
- Release Date
16 May 2018
Summary
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves.…
Book Details
| ISBN-13: | 9783836568524 |
|---|---|
| ISBN-10: | 3836568527 |
| Author: | D&AD |
| Publisher: | Taschen GmbH |
| Imprint: | Taschen GmbH |
| Format: | Hardcover |
| Number of Pages: | 540 |
| Release Date: | 16 May 2018 |
| Weight: | 944g |
| Dimensions: | 40mm x 140mm x 195mm |
| Series: | Bibliotheca Universalis |
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Critics Review
“The Copy Book convinced me that everyone in business should study the art of copywriting.”
The Copy Book convinced me that everyone in business should study the art of copywriting. * Fortune.com *
D&AD
D&AD is a nonprofit educational charity launched in 1962 by a group of London-based creative revolutionaries including David Bailey, Terence Donovan and Alan Fletcher. It celebrates creative communication and rewards its practitioners, raising standards across the industry. The annual D&AD Awards reward outstanding creativity, originality, technical excellence and innovation in design and advertising.
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