To Sell Is Human
The Surprising Truth About Persuading, Convincing and Influencing Others
$27.27
- Paperback
256 pages
- Release Date
30 January 2013
Summary
In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion.
Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches cajole players. Parents convince their kids to clean. Spouses convince their partners to control the kids. And in astonishing numbers and wit…
Book Details
| ISBN-13: | 9781922079794 |
|---|---|
| ISBN-10: | 1922079790 |
| Author: | Daniel H. Pink |
| Publisher: | Text Publishing |
| Imprint: | The Text Publishing Company |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 30 January 2013 |
| Weight: | 334g |
| Dimensions: | 234mm x 153mm x 21mm |
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What They're Saying
Critics Review
‘Whether To Sell is Human becomes your improve-by-touch-down airport read or a manual to keep in the desk drawer, you should become richer for your investment.’ Time Out
‘Pink is rapidly acquiring international guru status.’ * Financial Times *
‘Pink’s a gifted writer who turns even the heaviest scientific study into something digestible—and often amusing.’ * New York Post *
‘These lessons are worth repeating, and if more companies feel emboldened to follow Mr Pink’s advice, then so much the better.’ * Wall Street Journal on Drive *
’…I found this book invaluable…Daniel Pink outlines the three new ABCs of selling in the book: Attunement, Buoyancy and Clarity, which I think are the key to any business surviving.’ * Jon Page, Pages & Pages Bookshop *
‘Whether To Sell is Human becomes your improve-by-touch-down airport read or a manual to keep in the desk drawer, you should become richer for your investment.’ * Time Out *
About The Author
Daniel H. Pink
Daniel H. Pink is the author of four provocative books about the changing world of work—including the long-running New York Times bestsellers A Whole New Mind and Drive. His books have been translated into 32 languages. In 2011, Harvard Business Review named him one of the top 50 business thinkers in the world. A graduate of Northwestern University and Yale Law School, Pink lives in Washington DC with his wife and their three children.
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