Podcasting Marketing Strategy
A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast
$157.59
- Hardcover
264 pages
- Release Date
3 May 2019
Summary
Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast.
Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital envir…
Book Details
| ISBN-13: | 9780749498542 |
|---|---|
| ISBN-10: | 0749498544 |
| Author: | Daniel Rowles, Ciaran Rogers |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Hardcover |
| Number of Pages: | 264 |
| Release Date: | 3 May 2019 |
| Weight: | 676g |
| Dimensions: | 241mm x 165mm x 25mm |
What They're Saying
Critics Review
“This book is a really practical guide to both podcasting and podcast marketing
“A definitive guide to everything you need to know about podcasting.” * Gemma Butler, Marketing Director, The Chartered Institute of Marketing (CIM) *
“Podcasting continues to be one of the highest-impact forms of content marketing, and guides to the subject don’t get more comprehensive than this.” * Kelvin Newman, Founder and Managing Director, Rough Agenda (the company behind BrightonSEO) *
“A comprehensive guide to the world of podcasting. This book will help you create a podcast - but far more importantly, it will help you create a powerfully loyal audience for it.” * Rebecca Moore, Arts Marketing Association (AMA) *
“This book is a really practical guide to both podcasting and podcast marketing ¬- it covers absolutely everything you need to know. If you are already on your podcasting journey or are just starting out, this is a must-have guide.” * Tracy Hastain, Founder and Director, Wentworth Consultancy *
About The Author
Daniel Rowles
Daniel Rowles is a CIM Course Director, lecturer at Imperial College London, and lead judge for the CIM Marketing Excellence Awards. He is the host of the Digital Marketing Podcast, an iTunes top 10 business global, and CEO of TargetInternet.com, where clients include the BBC, Mastercard, and Warner Brothers. He is the author of Building Digital Culture, category winner of the 2018 CMI Management Book of the Year.
Ciaran Rogers is the marketing director of Target Internet. He has worked for and trained a large number of international brands including QA, Liz Earle, Elemis, Time to Spa, Highlands & Islands Enterprise, UKSA, Jubilee Sailing Trust, The Sustainable Food Trust, Hershesons Bliss, REN Skincare and FatFace.
Returns
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