Story Dash
Find, Develop, and Activate Your Most Valuable Business Stories... In Just a Few Hours
$44.99
- Hardcover
192 pages
- Release Date
24 August 2021
Summary
Storytelling is humanity’s oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.
A leader’s role is to create engagement and belief so that people will act. And there’s no more powerful way to grab attention, be remembered, and engage action than by telling stories—about who you are, what you do, and why you do it.
Today, “storytelling” is a hot topic in organizations… but most leaders still s…
Book Details
| ISBN-13: | 9781950665990 |
|---|---|
| ISBN-10: | 1950665992 |
| Author: | David Hutchens |
| Publisher: | BenBella Books |
| Imprint: | Matt Holt Books |
| Format: | Hardcover |
| Number of Pages: | 192 |
| Release Date: | 24 August 2021 |
| Weight: | 482g |
| Dimensions: | 165mm x 240mm |
Critics Review
”“”Story Dash is a modern classic … I will recommend it with no hesitation for engaging any business audience, anytime, anywhere.“” —Dr. Yvonne Sum, APAC head of transformation, leadership, and culture at L’Oreal
““This guide is perfect for me to use as a product discovery coach with my teams. I feel completely prepared!””
—Laura Ward, principal, design, and research in product discovery at PayPal
““We brought David Hutchens’ story dashes to our teams all across the USA and Canada to build our culture around our values … It’s been awesome and fun, and all of our employees have moved from an anxiety state to an excited state. We have found no faster way to unleash our culture than through our stories.””
—Aaron Frazier, senior vice president of operations at VCA Canada
““While members of our community have won Oscars, hit New York Times bestseller lists, and more, there are few who truly grasp the power of story to shape organizational narrative. David Hutchens does, perhaps better than anyone else I know. This is exciting content that you can immediately put to work!””
—Harris III, founder and CEO, Istoria Collective
”“Story Dash is a masterpiece in its simplicity, beauty, and moving stories. It is a master class in leadership, storytelling, and organizational change. This is not just a helpful book, it is fun to experience.””
—Becca Stevens, entrepreneur, founder, and president of Thistle Farms“
David Hutchens
David Hutchens has been exploring the intersection of narrative, leadership, and complex systems change for more than 20 years. A bestselling author, business writer and learning designer, he creates solutions for The Coca-Cola Company, PayPal, Wal-Mart, IBM, L’Oreal, The US Olympic Committee, and others. He speaks to organizations and thousands of leaders all around the world on the topic of storytelling as an organizational capacity. As an executive speechwriter, he has developed mission-critical messages for the CEOs of The Coca-Cola Company and the global Dentsu Advertising organization.
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