Creative Confidence

‘David and Tom have written an incredibly insightful book that challenges us all have the courage to break out of our ruts, innovate, and create’ Tim Koogle, former President & CEO, Yahoo

‘An indispensible field guide for creative explorers of all kinds. This compelling book will help build creative muscles for when you need them most’ Todd Spaletto, President, The North Face

‘Developing both the courage and confidence to create and the ability to cultivate original insight is of enormous practical importance, and this new book is the first place I send people to learn how it is done’ Richard Miller, President, Olin College

‘Creativity is not magic, it’s a skill. Get this book and learn the skill from the brothers who have taught it to more people—f rom nurses to bankers to teachers to computer scientists—than anyone else’ Chip Heath, author of Made to Stick, Switch, and Decisive

‘A cross between Steve Jobs’ commencement speech on creativity and a modern-day What Color is your Parachute?, the Kelley brothers offer simple but effective tools for the “I’m not creative” set—business leaders and professionals seeking the confidence to innovate’ John Maeda, President & CEO, Rhode Island School of Design

‘A five-star Wow! This wonderful, heartwarming book may literally change the world. Indeed, it must change the world. Don’t just read it. Use it. Now’ Tom Peters, bestselling author of In Search of Excellence

‘This book changed me. ‘Creative Confidence’ is that rare combination of thought leadership, soulful storytelling, and real-life exercises that inspires you to reclaim your creative passion and courage. I feel braver already’ Brené Brown, Ph.D., author of the #1 New York Times Best-seller, Daring Greatly

‘This is the only book about creativity that you’ll ever need’ Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur

Tim Appelo has written about television, pop culture, and Hollywood for Entertainment Weekly, People, TV Guide, Details, the New York Times, the Washington Post, and the Los Angeles Times. He lives in Seattle, Washington.

David Kelley, founder of IDEO, built the company that created many icons of the digital generation. What matters even more to him is unlocking the creative potential of people and organizations so they can innovate routinely. David’s most enduring contributions to the field of design are a human-centered methodology and culture of innovation. More recently, he led the creation of the groundbreaking d.school at Stanford, the Hasso Plattner Institute of Design.

Kelley was working as an electrical engineer when he first heard about Stanford’s cross-disciplinary Joint Program in Design. What he learned there propelled his professional life as a “design thinker.” In 1978, David co-founded the design firm that ultimately became IDEO. Today, he serves as chair of IDEO and is the Donald W. Whittier Professor at Stanford, where he has taught for more than 25 years. Preparing the design thinkers of tomorrow earned David the Sir Misha Black Medal for his “distinguished contribution to design education.” He has also won the Edison Achievement Award for Innovation, as well as the Chrysler Design Award and National Design Award in Product Design from the Smithsonian’s Cooper-Hewitt National Design Museum, and he is a member of the National Academy of Engineers.

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