Invisible Engines
How Software Platforms Drive Innovation and Transform Industries
$62.46
- Paperback
408 pages
- Release Date
15 February 2008
Summary
Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits.
Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They…
Book Details
| ISBN-13: | 9780262550680 |
|---|---|
| ISBN-10: | 0262550687 |
| Author: | David S. Evans, Andrei Hagiu, Richard Schmalensee |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Paperback |
| Number of Pages: | 408 |
| Release Date: | 15 February 2008 |
| Weight: | 567g |
| Dimensions: | 229mm x 152mm x 21mm |
| Series: | The MIT Press |
What They're Saying
Critics Review
The prose is accessible, even engaging. And the shrewd analysisbacked up by a great deal of research and a precise narrative of recent business historymore than makes up for the lack of office politics and entrepreneur heroics. Any executive looking to turn his company’s product into an engine of growth will want to consult Invisible Engines.
—Om Malik, Wall Street JournalAbout The Author
David S. Evans
David S. Evans is Managing Director of the Global Competition Policy Practice at LECG LLC and part of Market Platform Dynamics, a management consulting firm that focuses on strategic analysis and product design for platform-based firms. Richard L. Schmalensee is John C. Head III Dean and Professor of Management and Economics at the MIT Sloan School of Management. He is co-editor of Management: Inventing and Delivering Its Future (MIT Press, 2003).
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