The Power of Broke
How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
$32.00
- Paperback
288 pages
- Release Date
18 May 2017
Summary
John draws from his experience founding FUBU on a \(40 budget and building it into a \)6 billion brand, to show how being broke can force us to think more creatively, use resources more efficiently, connect with customers more authentically, and come up with those out-of-the-box solutions required to stand out. Drawing on stories from dozens of entrepreneurs who have bootstrapped their way to wealth, he shows how to leverage the power of broke to success.
Book Details
| ISBN-13: | 9781101903612 |
|---|---|
| ISBN-10: | 1101903619 |
| Author: | Daymond John, Daniel Paisner |
| Publisher: | Random House USA Inc |
| Imprint: | Crown Publishing Group, Division of Random House Inc |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 18 May 2017 |
| Weight: | 215g |
| Dimensions: | 16mm x 132mm x 203mm |
Critics Review
“Daymond knows how to make things happen.
Winner of the NAACP Image Award
“Daymond knows how to make things happen. He knows the difference between a want-repreneur and an entrepreneur, and he lays it out for us in these pages. What a kick it is to read over his shoulder as he shares his hard-won wisdom. This guy built an empire from the streets of Hollis, Queens, and here he compares notes with other visionaries who’ve also found ways to beat the odds and make it to the top. His new book is so inspiring, so insightful, so invigorating… I’m glad that he took the time to share this mindset with the world”
—Mark Cuban, Entrepreneur and Owner of Dallas Mavericks
“Daymond John’s journey proves that desperation breeds innovation, and The Power of Broke breaks it down for us with straight talk from a guy who knows what it takes to make something out of nothing.”
—Steve Case, chairman and CEO of Revolution LLCand cofounder of America Online
“I firmly believe that you should only read business books from people who have actually built businesses. Daymond has done just that, and here he breaks down the thesis and the religion behind exactly how he did it. You have to understand that ‘broke’ isn’t what happens in your wallet; ‘broke’ is a mind-set. It’s about tapping into that state of desperation that leads you to tremendous creativity. I was in the game of broke before I even knew what the game was, and, here, Daymond John deconstructs this crucial concept in detail.”
—Gary Vaynerchuk, VaynerMedia CEO and three-timeNew York Times bestselling author
Daymond John
Daymond John and his partners launched a modest clothing line with a \(40 budget in 1992. This venture grew into the global fashion brand FUBU, now valued at \)6 billion. Daymond has since established himself as a leading branding consultant in corporate America and a highly visible entrepreneur, largely due to his role on the ABC series Shark Tank, which attracts seven to eight million viewers weekly and is syndicated on CNBC.
He travels extensively, delivering keynotes on “the power of broke” to various organizations, including Intel, Citigroup, Sam’s Club, Rubbermaid, universities, entrepreneur groups, and “mom-preneur” associations. Daymond also founded and leads Shark Branding, a brand strategy and licensing consultancy with prominent clients like AT&T, Google, Jamba Juice, and Reebok Cross Fit.
He is a frequent guest on media outlets such as CNBC, Good Morning America, Fox News, Hot 97, and ESPN, and has been featured in publications including the Wall Street Journal, Fast Company, Inc., and Forbes. Daymond boasts over 200,000 followers on Twitter and 141,000 likes on Facebook.
Author Residence: NYC
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