The Future of the Electronic Marketplace
$52.41
- Paperback
400 pages
- Release Date
18 August 1999
Summary
The electronic marketplace is a global one, and it’s changing every aspect of the consumer-vendor relathionship.The marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people’s ability to ask the right questions now and to …
Book Details
| ISBN-13: | 9780262621328 |
|---|---|
| ISBN-10: | 0262621320 |
| Author: | Derek Leebaert |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Paperback |
| Number of Pages: | 400 |
| Release Date: | 18 August 1999 |
| Weight: | 658g |
| Dimensions: | 229mm x 152mm x 23mm |
| Series: | The MIT Press |
You Can Find This Book In
What They're Saying
Critics Review
“No manager can afford to ignore the impact of the emerging electronicmarketplace on business. The biggest rewards will accrue to those whocarefully study and learn from the experiences of pioneers such asthose compiled by Derek Leebaert in this volume.” Erik Brynjolfsson , Associate Professor, MIT Sloan School of Management and visiting Associate Professor, Stanford Business School “The authors of these essays… are principal navigators of the newelectronic reality and provide thoughtful insight into the future of amarketplace that now can be only imagined.”– Booklist
About The Author
Derek Leebaert
Derek Leebaert is Professor of Management at Georgetown University’s Graduate School of Business.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.