The Business Book
Big Ideas Simply Explained
$45.63
- Paperback
352 pages
- Release Date
20 November 2018
Summary
How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper?
Part of DK’s indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow e…
Book Details
| ISBN-13: | 9781465475886 |
|---|---|
| ISBN-10: | 1465475885 |
| Author: | DK |
| Publisher: | DK |
| Imprint: | Dorling Kindersley |
| Format: | Paperback |
| Number of Pages: | 352 |
| Release Date: | 20 November 2018 |
| Weight: | 958g |
| Dimensions: | 22mm x 197mm x 233mm |
| Series: | DK Big Ideas |
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Critics Review
“Business is fascinating, made even more so by the 360-degree view offered [in The Business Book] on leadership, history, marketing, manufacturing, and all the other disciplines that comprise modern-day corporations.” – Booklist
”[The Business Book] is definitely a title worth having in the collection.” – Voice of Youth Advocates (VOYA) Magazine
“More than a well-designed cheat sheet, The Business Book is a title that a young entrepreneur can dive into for valuable factoids to impress a potential investor, keeping the conversation going at a networking event or to simply fill in some knowledge gaps.” – Success.com
DK
DK was founded in London in 1974 and is now the world leading illustrated reference publisher and a member of the Penguin Random House division of Bertelsmann. DK publishes highly visual, photographic non-fiction for adults and children. DK produces content for consumers in over 100 countries and over 60 languages, with offices in the UK, India, US, Germany, China, Canada, Spain and Australia.
DK’s aim is to inspire, educate and entertain readers of all ages, and everything DK publishes, whether print or digital, embodies the unique DK design approach. DK brings unrivalled clarity to a wide range of topics, with a unique combination of words and pictures, put together to spectacular effect. We have a reputation for innovation in design for both print and digital products.
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DK acts as the parent company for Alpha Books, publisher of the Idiot’s Guides series and Prima Games, the world’s leading publisher of strategy content for PC and console video games.
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