Sustainable Agricultural Marketing and Agribusiness Development
An African Perspective
$204.81
- Hardcover
216 pages
- Release Date
10 November 2023
Summary
The future of Africa and the whole globe is dependent on sustainable agribusiness management. This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organisations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.
Book Details
| ISBN-13: | 9781800622524 |
|---|---|
| ISBN-10: | 180062252X |
| Author: | Dr Brighton Nyagadza, Dr Tanyaradzwa Rukasha, Abimbola Oluyemisi Adepoju, Abolupe Oluyemi Ayanboye, Archeford Munyavhi, Adenike Omotola Ajibobare, Adulation Khayisano Ndlovu, Basil Shumbanhete, Benard Chisiri, Benjamin Mudiwa |
| Publisher: | CABI Publishing |
| Imprint: | CABI Publishing |
| Format: | Hardcover |
| Number of Pages: | 216 |
| Release Date: | 10 November 2023 |
| Weight: | 702g |
| Dimensions: | 16mm x 172mm x 244mm |
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Dr Brighton Nyagadza
Dr. Brighton Nyagadza (CIM, Ph.D) is a full time lecturer and A/Chairperson of the Department of Marketing (digital marketing) at Marondera University of Agricultural Sciences and Technology (MUAST), Zimbabwe, a Research Associate of the Institute for the Future of Knowledge (IFK), University of Johannesburg (UJ), South Africa, a full member of the Marketers Association of Zimbabwe (MAZ), an Associate of The Chartered Institute of Marketing (ACIM), United Kingdom and a Power Member of the Digital Marketing Institute (DMI), Dublin, Ireland. He has published several book chapters and in reputable international journals. Brighton sits on various corporate and academic boards including the Mashonaland East Province Zimbabwe National Development Strategy (NDS) Committee (2021-2025) - ICT & Human Capital Development cohort.
Dr. Tanyaradzwa Rukasha is a holder of a PhD in Agricultural Economics from Fort Hare University. Her research interests focus on climate smart agriculture, post-harvest technology for developing countries, technology adoption and diffusion.
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