Cashvertising
How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone
$24.99
- Paperback
208 pages
- Release Date
22 January 2009
Summary
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?
- FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.
- FACT! Captions under photos get 200 percent greater readership than non-headline copy.
- FACT! Ads with sale prices draw 20 percent more attention.
- FACT! Half-page ads pu…
Book Details
| ISBN-13: | 9781601630322 |
|---|---|
| ISBN-10: | 1601630328 |
| Author: | Drew Eric Whitman |
| Publisher: | Red Wheel/Weiser |
| Imprint: | Career Press |
| Format: | Paperback |
| Number of Pages: | 208 |
| Release Date: | 22 January 2009 |
| Weight: | 294g |
| Dimensions: | 20mm x 154mm x 227mm |
| Series: | Cashvertising Series |
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Critics Review
“Wow! Simply the most powerful advertising toolkit I’ve ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he’s clearly done his homework–I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error.” – Richard Bayan, author of Words That Sell
“Cashvertising is a virtual blueprint for persuading the consumer mind. It’s fast, fun, and a must-read for businesses in all industries.” – Roger Dawson, author of Secrets of Power Negotiating
Drew Eric Whitman
Drew Eric Whitman (a.k.a. “Dr. Direct”) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for almost four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country’s leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco. His intensive AdPOWER! Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.
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