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Serious Creativity

Edward De Bono


  • Paperback
    $31.06
PUBLISHED: 2nd March 2015
ISBN: 9780091939700
ANNOTATION:
If you want to be the best, focus on your most valuable asset: the power of your creative mindAs competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field.
Serious Creativity
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  • Paperback
    $31.06
PUBLISHED: 2nd March 2015
ISBN: 9780091939700
ANNOTATION:
If you want to be the best, focus on your most valuable asset: the power of your creative mindAs competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field.

Annotation

If you want to be the best, focus on your most valuable asset: the power of your creative mindAs competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field.

Publisher Description

If you want to be the best, focus on your most valuable asset- the power of your creative mind

As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to-

be creative on demand with de Bono's step-by-step approach

add value to ideas and turn them into financial assets

boost creativity with the power of lateral thinking

break free from old ways of thinking with creative challenging

Author Biography

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.

In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.

Table of Contents

1: About the Author 2: Introduction 1: THE NEED FOR CREATIVE THINKING

2: Take-away Value 15 3: The Theoretical Need for Creativity 4: The Practical Need for Creativity 5: Information and Creativity 6: Misperceptions About Creativity 7: Sources of Creativity 8: Lateral Thinking 9: Perception and Processing 10: Design and Analysis 11: The Uses of Creative Thinking

2: LATERAL THINKING TOOLS AND TECHNIQUES

12: The Six Thinking Hats 13: The Creative Pause 14: Focus 15: Challenge 16: Alternatives 17: The Concept Fan 18: Concepts 19: Provocation 20: Movement 21: Setting Up Provocations 22: The Random Input 23: Sensitizing Techniques 24: Application of the Lateral Thinking 25: Techniques 26: Harvesting 27: The Treatment of Ideas 28: Formal Output 29: Group or Individual

3: THE APPLICATION OF CREATIVE THINKING

30: Application 31: Everyday Creativity/Specific Creativity 32: The Creative Hit List 33: Introduction of Creativity 34: Responsibility 35: Structures and Programmes 36: Training 37: Formats 38: Evaluation 39: Summary

4: Appendices

1: The Lateral Thinking Techniques 2: Notes on the Use of the Lateral Thinking Techniques 3: Harvesting Checklist 4: Treatment of Ideas Checklist

40: Index

Review

"The master of creative thinking" Independent on Sunday

Product Details

Author
Edward De Bono
ISBN-10
0091939704
ISBN-13
9780091939700
Format
Paperback
Country of Publication
United Kingdom
Media
Book
Pages
480
Series
Vermilion
Language
English
Year
2015
Publisher
Ebury Publishing
Publication Date
2015-03-02
Subtitle
How to be creative under pressure and turn ideas into action