Become a Marketing Negotiator
Strategic Expertise in the Boardroom and AI-Driven World
$61.37
- Paperback
212 pages
- Release Date
21 September 2026
Summary
Developing marketers’ ability to negotiate in their jobs to consolidate their instrumental role in companies’ success is long overdue.
The marketers’ journey is filled with internal and external negotiations. Internally, they should protect their well-designed marketing strategies from the objections and cut-offs imposed by the company’s board. Externally, they deal with multiple suppliers who, unlike them, have been trained in sales and negotiations. As if these hurd…
Book Details
| ISBN-13: | 9781606497623 |
|---|---|
| ISBN-10: | 1606497626 |
| Author: | Eliane Karsaklian |
| Publisher: | Business Expert Press |
| Imprint: | Business Expert Press |
| Format: | Paperback |
| Number of Pages: | 212 |
| Release Date: | 21 September 2026 |
| Dimensions: | 229mm x 152mm |
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About The Author
Eliane Karsaklian
Professor Eliane Karsaklian, PhD, HDR
Professor Eliane Karsaklian is an academic and businessperson with extensive international experience in marketing, negotiation, and multiculturalism. She has authored several books on international negotiation and marketing, and her latest work bridges these two disciplines, targeting marketers and professionals who face negotiation challenges. Professor Karsaklian currently serves as a Clinical Professor at the University of Illinois Chicago.
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