Portfolio Management For New Products
Second Edition
- Hardcover
400 pages
- Release Date
4 January 2002
Summary
In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company’s product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations determine which products are most worthy of resource allocation design and imp…
Book Details
| ISBN-13: | 9780738205144 |
|---|---|
| ISBN-10: | 0738205141 |
| Author: | Elko J. Kleinschmidt, Robert Cooper, Scott J. Edgett |
| Publisher: | INGRAM PUBLISHER SERVICES US |
| Imprint: | Perseus Books |
| Format: | Hardcover |
| Number of Pages: | 400 |
| Edition: | 2nd |
| Release Date: | 4 January 2002 |
| Weight: | 612g |
| Dimensions: | 235mm x 159mm x 26mm |
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About The Author
Elko J. Kleinschmidt
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario.Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario.Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.
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