You Are Creative

“In racing, success depends on preparation, analysis, learning, and confidence in executing. Emilio DiIorio’s You Are Creative will help you leverage creativity to perform better, solve problems more effectively, and stay competitive in your field.”
—Mario Andretti, World Champion Race Car Driver

“You Are Creative is a must-read for anyone seeking an edge in an era where knowledge is increasingly commoditized by AI. Emilio dismantles the myth that creativity is innate, offering actionable steps to foster innovation. Drawing on anecdotes from his own distinguished career and insights from across industries, the book serves as a practical road map for anyone ready to cultivate meaningful breakthroughs.”
—Jimmy Chang, Chief Investment Officer, Rockefeller Global Family Office

“You Are Creative is a refreshing and much-needed corrective to the mythology that surrounds creativity. Rather than mystifying the process, Emilio illuminates it—step by step—with clarity, humility, and insight. This is an inspiring yet grounded guide for anyone ready to move from idea to action with intention.”
—William B. Crow, PhD, Professor, Lehigh University, and inaugural Educator in Charge of Teaching and Learning, Metropolitan Museum of Art

“Drawing from his remarkable journey through engineering, medicine, entrepreneurship, and the arts, DiIorio offers a compelling five-stage framework that is both intellectually rigorous and deeply human. This book is at once practical and inspiring, serving as a guide for anyone who wants to solve meaningful problems, unlock original ideas, and live more fully.”
—Robert A. Flowers, II, PhD, Dean, College of Arts and Sciences, Lehigh University

“Dr. Emilio DiIorio is a rare kind of leader. From keeping first-class athletes performing at the highest level to building an incredible regional health network from the ground up, Emilio understands what it means to build something that matters. His book, You Are Creative, lays out a clear, experience-based framework for aligning your talents with service and creating impact that extends well beyond yourself. I’m all in on every page of this book.”
—Tony Iannelli, President and CEO, Greater Lehigh Valley Chamber of Commerce

Emilio DiIorio is a renowned artist and sculptor, former systems engineer, orthopedic surgeon, and CEO who has studied the science and art of creativity throughout his career. He has a degree in engineering from New York University and attended NYU’s Stern School of Business. Following business school, DiIorio studied anatomy at the University of Ghent before deciding to enroll in medical school. He completed his medical degree in orthopedic surgery at Boston University and the Lahey Clinic. After four decades in practice as an orthopedic surgeon, DiIorio became the founder and CEO of a health network in Pennsylvania’s Lehigh Valley. In 2019, he sold the company and continues the practice and study of sculpture, the fine arts, and the creative process, which he has pursued for decades while serving as a physician and entrepreneur. He currently owns and operates Atelier Lucca—sculpture studios, gardens, and a private art gallery in the Lehigh Valley—where he sculpts and works alongside his team and his wife and cofounder, Amanda. He divides his time between homes in Bethlehem, Pennsylvania; Pocono Mountains, Pennsylvania; and New York City.

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