Buy Now
How Amazon Branded Convenience and Normalized Monopoly
$70.28
- Paperback
280 pages
- Release Date
16 March 2022
Summary
How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy.
Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon’s consumer-facing services to investigate how Amazon as a brand grew so quickly and inserte…
Book Details
| ISBN-13: | 9780262543309 |
|---|---|
| ISBN-10: | 0262543303 |
| Author: | Emily West |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Paperback |
| Number of Pages: | 280 |
| Release Date: | 16 March 2022 |
| Weight: | 369g |
| Dimensions: | 229mm x 152mm |
| Series: | Distribution Matters |
You Can Find This Book In
About The Author
Emily West
Emily West is Associate Professor of Communication at the University of Massachusetts Amherst and coeditor of The Routledge Companion to Advertising and Promotional Culture.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.