The SaaS Email Marketing Playbook
Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email
$24.74
- Paperback
256 pages
- Release Date
11 July 2023
Summary
“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” - Andrus Purde, Founder & CEO, Outfunnel
No matter how great your product is, it’s very likely that 40-60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go?
Email marketing is one of the highest leverage activities in…
Book Details
| ISBN-13: | 9781778074097 |
|---|---|
| ISBN-10: | 177807409X |
| Author: | Étienne Garbugli |
| Publisher: | Etienne Garbugli |
| Imprint: | Etienne Garbugli |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 11 July 2023 |
| Weight: | 345g |
| Dimensions: | 14mm x 152mm x 229mm |
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Critics Review
“40-60% of your first-time users will check out your product and never come back. A good email marketing strategy is often the main difference between users coming back and never touching foot again in your product. This book shows you how to build a SaaS email marketing strategy that actually works.”
Wes Bush, Author, Product-Led Growth
“Etienne’s book helped us set up all of our initial emails for our SaaS business-Pipeline. This book is very valuable to new SaaS businesses because it will show you how to get more subscribers from free trials, retain users, and even get back subscribers who cancel their subscriptions. I think anyone with a SaaS business will find something that can increase conversions from this book. Highly recommended!”
Greg Davis, Founder & CEO, Pipeline
“I feel like I got an upgraded version of myself after going through the book. Etienne has in-depth knowledge of email marketing. The deep dives, cheatsheets, and case studies provided with this book were invaluable, and saved me tons of work. This book is a real must for SaaS founders and marketers.”
Saroj Ativitavas, Co-Founder & CEO, Wisible
“A well-written book for those who want to learn about SaaS email marketing from A to Z: how to create, segment and send successful campaigns, what templates to use, and how to optimize key elements. Etienne Garbugli has put together dozens of lessons, which are divided into logical and easily-digestible chapters. It’s all very easy to read and extremely useful. I definitely recommend this book!”
Jacek Krywult, CEO, PWSK
“The world would be a better place if B2B marketers stopped spamming and sent more well-targeted and well-crafted emails-and everyone would also sell more! Etienne Garbugli has put together a great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.”
Andrus Purde, Founder & CEO, Outfunnel
Étienne Garbugli
Étienne Garbugli is a three-time startup founder (Flagback, HireVoice, and Highlights) and the author of Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses. In 2015, Étienne joined LANDR as head of customer engagement. There, he helped create and optimize a full customer lifecycle communication program that contributed to a revenue growth of 4x in two years.
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